It’s a huge market opportunity

This map shows just how massive Africa is. Africa has 52 cities with population of 1 million or more – the same number Western Europe has. The percentage of people living in cities is higher than in India and will reach 50% by 2030. Africa’s middle class is also bigger than India’s, and by 2020 half of African households will have discretionary spending power. Africa needs everything – infrastructure, education, health care, consumer goods and retail – and can pay for it.

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